True Greenovation

True Greenovation

True Greenovation

True Corporation is a major telecommunications provider in Thailand. Amongst other things they are my Internet Service Provider (ISP). They have an 80% market share of broadband Internet in Bangkok.

Their headquarters building is about half-a-mile away from where I live on Rachadapisek Road. It’s a large tower block that is always painted with a marketing message.

I see they are now updating the message. It’s now “True Greenovation” – Green Innovation? True has a huge marketing budget and they’re very sophisticated. However, when I searched their web site for “greenovation” it came up with nothing.

Internet service in Bangkok is lamentably slow. I waste so much time waiting for simple things to happen. I wish they’d spend some of their building painting money on updating their network.

Here is a picture I took in 2008 of the building’s previous colour scheme. At the time they were painting a “Long Live the King” ribbon all around the tower.

True Tower in 2008

True Tower in 2008

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