Computer Section at Chula Books, Bangkok

I just remembered I have a photo of the computer book section at Chula Books from a visit in July. I am sure photography is not allowed there, but nobody caught me. Please don’t tell!

Computer Section at Chula Books

Computer Section at Chula Books

Some of the books in the foreground are interesting. They are “International Editions” of standard US textbooks. They sell them in Thailand and elsewhere for a fraction of the cost in North America. That recognizes that students in developing countries are typically poorer than those in the developed world.

They all come with the stern message like this:

Not for sale in the USA or Canada.

This is a special international edition of an established title widely used by colleges and universities throughout the world. Pearson Education International published this special edition for the benefit of students outside the United States and Canada.

If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imported without the approval of the Publisher or the Author.

Other publishers have similar messages.

It does not say that it is illegal to import and sell these books in North America. I don’t think that is enforceable in law but that’s what the publishers would like you to think.

I think textbooks are excessively priced in North America and publishers recognize they cannot do that in Thailand. People would get hold of one copy have a store photocopy it for a couple of hundred baht. This is an alternative: an official copy for around 800 Baht (about US$25).

But if somebody wanted to make a business of buying International Editions here and shipping them to the US or Canada I don’t think the publishers could stop them.

I bet there are online businesses doing it already.

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One Response to “Computer Section at Chula Books, Bangkok”

  1. Tim Tams – My Favourite Biscuit « Bkkphotographer's Blog Says:

    […] is a similar strategy to the International Edition of textbooks that I wrote about last December. Maybe with food products there are regulations that would prevent […]

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