Heinz Tomato Ketchup – Classic Design

Heinz Ketchup Bottle

It’s a classic design but the Thai language label makes it look unusual. This 300 gram bottle cost 18.75 Baht (about US 57¢) in my local supermarket.

For a comparison, here’s the US market 14 oz. (397 gram). bottle. How much does it cost in America?

According to the Heinz web site:

To release ketchup faster from the glass bottle, apply a firm tap to the sweet spot on the neck of the bottle— the “57.”

The Thai bottle doesn’t have a “57” label, thus putting Thai consumers at a disadvantage.

I saw US-labeled Heinz Tomato Ketchup for sale alongside the Thai producted product for over twice the price in a hi-so supermarket catering to foreigners. As far as I know the product is identical worldwide.


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3 Responses to “Heinz Tomato Ketchup – Classic Design”

  1. joerg fraske Says:

    Re: Heinz 57
    What I found in my local supermarket was a 20 oz. bottle for $1.99, or baht 66 ?
    Ok my math stinks, but it seems like the US version is 3 times as much?
    However since most Americans couldn’t possibly be bothered to exert any energy into opening a bottle and extracting the contents, (waiters and waitresses recommend sticking a knife into it, not pushing on the “57”) the bottles, all plastic now, have been manufactured to sit “upside down’. unfortunately i don’t know how to upload a photo attachment to this blog, or I would.
    Perhaps this is enough now on this fascinating topic !

    PS= Heinz does make a chili sauce, and it is still a glass bottle, but i didn’t catch the price. Besides, I’m a TUONG OT Sri Racha man. (red rooster, Vietnamese, I believe)

  2. BKKPhotographer Says:

    Thanks. Looks like Heinz adjusts their prices to suit the local market: sauces are generally very cheap here, unless they are imported.

    So Heinz don’t sell the glass bottles any more in the US market? I think Coke don’t sell glass bottles in the US any more either – but you can get them in Thailand.

    I remember reading somewhere that the Tuong Ot sauce is made in America. Sri Racha didn’t trademark their name. I remember it as fearsomely hot stuff – popular in Vietnamese restaurants where I used to live in California.

  3. Custom Printed Heinz Sauce Bottles « Bkkphotographer's Blog Says:

    […] designed a label for a 14 oz classic bottle of Tomato Ketchup. Of course, being frugal, I did not place an order. It’s only available in North America […]

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